Conceptual example
Summit Ridge Outdoor Co.
Outdoor retail and e-commerce
A mobile-first online shop that is easy to browse with one thumb.
Summit Ridge Outdoor Co. is a fictional business created to demonstrate our design work. It is not a customer project, and its forms, reservations and purchases are simulated.
The demonstration
Explore the website.
Go ahead and click around. Menus, filters and forms all work, but nothing is sent or charged.
Case study
How we approached it.
The brief
A fictional outdoor retailer whose customers mostly shop on their phones. The site leads with adventure, then gets out of the way: clear categories, quick filters, honest product pages and a short path to checkout.
Key features
- Category and sort filters
- Product pages with options and a working cart
- Slide-in cart drawer
- Simulated checkout with no payment fields
Design approach
- 01Bold, condensed headings and large lifestyle imagery that match the energy of the products.
- 02Category tiles and filters sized for thumbs, with a sort option and a live product count.
- 03Product pages with options, quantity, detail views and a slide-in cart, so shoppers never lose their place.
- 04A simple, honest cart summary with free-shipping logic shown clearly.
Color palette
- Trail ink#18211C
- Pine#22402F
- Moss#8FB86A
- Ember#DD6B20
Typography
- Headings
- Barlow Condensed
- Body
- Barlow
Responsive design
Designed for every screen, not just shrunk.
Desktop
A four-column product grid with a full-width hero and a sticky header that keeps the cart in view.
Tablet
A three-column grid and a roomy product page with large detail photos.
Mobile
A two-column grid, thumb-sized filters, and a cart that slides in over the page.
What this means for you
Imagine this, built around your business.
This style of site suits shops, boutiques and makers who want to sell online without a complicated store. Your own homepage concept is free, built from what you tell us, with no commitment.
Ready to see your own?
Tell us about your business and we’ll create a free homepage concept. No commitment.