Conceptual example
The Haven Kitchen + Bar
Restaurant and hospitality
An upscale-casual restaurant site built around the reservation.
The Haven Kitchen + Bar is a fictional business created to demonstrate our design work. It is not a customer project, and its forms, reservations and purchases are simulated.
The demonstration
Explore the website.
Go ahead and click around. Menus, filters and forms all work, but nothing is sent or charged.
Case study
How we approached it.
The brief
A fictional neighborhood restaurant that wants to feel warm and a little elevated. Most visitors want three things: see the menu, check the hours and book a table, so those are never more than a tap away.
Key features
- Tabbed menu with a vegetarian filter
- Reservation picker (simulated)
- Private events page with an inquiry form (simulated)
- Hours and story pages
Design approach
- 01A dark, candlelit palette with brass accents, so the site feels like the room it represents.
- 02An elegant serif for headings paired with a quiet sans for reading, with plenty of room around both.
- 03A tabbed menu with a vegetarian filter, so guests can scan it quickly on a phone at the table.
- 04A reservation flow with party size, date and time chosen in a few taps.
Color palette
- Midnight#15120F
- Candlelight#F1E8DA
- Brass#C9A45C
- Olive#55663F
Typography
- Headings
- Playfair Display
- Body
- Lato
Responsive design
Designed for every screen, not just shrunk.
Desktop
A centered wordmark with navigation on both sides and a wide, moody hero.
Tablet
The same elegant layout, with larger tap targets for the menu and reservation buttons.
Mobile
A compact header, a one-tap Reserve button and a menu built for quick scanning.
What this means for you
Imagine this, built around your business.
This style of site suits restaurants, cafes, bars, caterers and venues where the main goal is a booking or a visit. Your own homepage concept is free, built from what you tell us, with no commitment.
Ready to see your own?
Tell us about your business and we’ll create a free homepage concept. No commitment.